I have been self-employed for over six and a half years. I started my business about six months before the pandemic shut everything down (wild times!) and experimented with different platforms and content styles before I landed on my industry and niche. Since 2020, I’ve supported SaaS and tech companies, and largely generated new clients and income through referrals.

As a result, I let my own content creation and audience building languish for some time now.

But I feel like I’m at a bit of a transition point right now. I have some room in my schedule to devote to my own library of content, I want to launch some products, I’ve got ideas for a book, and a little side project focused on disengaging from big tech.

So for the first time in years, I produced a bunch of blog posts for my various projects this past month. Plus I made social media (LinkedIn, Bluesky, Mastodon) posts and fired up my YouTube channel again.

And no, this isn’t a “How Posting Every Day Gave Me a Seven Figure Income From Courses” story. It’s a realistic story.

What Content Did I Create?

In the past month I published the following:

  • 32 blog posts across my business and personal sites plus my Medium account (I’m not double-counting content posted to more than one location)
  • Two new YouTube videos

How Much Time Did I Spend on This Content?

I spent about 15 hours a week on this. I have designated every Monday my “business admin day” in which I do various tasks including writing blog posts and filming videos. I do a full seven to eight hours of this on Mondays, then I spend about an hour a day the rest of the week maintaining it.

I expect to whittle this time down a bit going forward; I was figuring out what I was doing as I was doing it this month.

What Kind of Results Did I Get?

Over the past 28 days, I saw the following results.

On LinkedIn, I:

  • Got a cumulative total of 17,929 impressions
  • Reached 7,999 users
  • Generated 42 link clicks from posts
  • Gained 144 new followers

On YouTube, I:

  • Gained four new subscribers
  • Got 156 channel views

On My Websites, I:

  • Gained a net total of two new business newsletter subscribers
  • Reached people in four countries with content on my personal site
  • Reached people in seven countries with Tiredof.Tech
  • Got new business website traffic from traditional search, Perplexity, and ChatGPT

On Other Channels, I:

  • Gained seven Medium followers (brand new account)
  • Saw pretty static performance on Mastodon and Bluesky, though I don’t do much with those accounts (and the Mastodon one is brand new)

Between all channels I got a total of 157 new followers. That means I spent about 40 minutes of working time to gain each new person’s follow—plus I saw gains in my organic search traffic, too.

How I Feel About The Results of My Efforts

I’m totally fine with this. I’d daresay I’m pleased for my first month of really dedicated content creation in a long time.

I haven’t looked up what a “good” threshold is or what I “should” expect because honestly, I’m more interested in building an audience of people who really give a shit about what I’m saying. I’ve gotten some great comments and engagements on my posts, too, which is lovely—I like hearing from people.

So I’m going to keep it up. I already have a nice slate of content prepared for next month, and am actually excited about creating it, too.