After initially launching my POSSE plan, I realized there were some quirks and issues happening.

Problem 1: Bi-directional Bluesky feeds couldn’t be properly filtered

My goal was to publish from any of my domains, feed them into Bluesky, then get all of those blogs’ content minus what I posted at emilygertenbach.com posted back to said domain as a “micropost.”

But because I couldn’t set up filters or rules for this, I wound up with both the original full length post and a micropost for all emilygertenbach.com original content. That wasn’t going to work.

That meant that I needed to change my setup so that all content originated on a Fediverse website and pushed to Bluesky, but Bluesky didn’t loop back to the fediverse sites.

Problem 2: I still wanted to make my own content feed

I still had to address the issue of getting content from my business site, my tech site, and my book blog onto my personal emilygertenbach.com website so I have a complete repository of everything I create.

I also knew that I didn’t want the full text of posts on egcreativecontent.com to sync here because I’d wind up competing with myself in certain search results.

Problem 3: Ulysses supports posting to one blog per platform

I thought I could connect multiple micro.blog accounts, but it doesn’t work that way. I could pick one Micro.blog, one Ghost account, etc.

Problem 4: I was maybe getting ahead of myself with trying to spread out content thematically

This led me to my second configuration. While my initial sync-to-LinkedIn plan worked, I didn’t like how the posts looked, so I took that out of the equation.

Problem 5: I didn’t like how content looks when it pushed to LinkedIn

Self explanatory.

Problem 6: I didn’t want to have to create more accounts to distribute content

It turned out that in this case, I was missing a step in using the Fediverse. By connecting my Bluesky account to Bridgy Fed, people can now find me more easily across other social Fediverse platforms like Mastodon

Problem 7: Medium stories perform better when posted directly to the platform vs. imported from a blog

Or so it seems in my admittedly limited testing so far, and this would track with how content and tech platforms tend to work.

I want to use Medium to get more eyeballs on Tiredof.Tech, so I might have to exclude some posts from a true POSSE system by publishing on Medium first, then sharing a link to my followers through my federated blog.

A Possible Solution

I realized that the answer to most of my issues here would be to consolidate my content as follows:

1. All business content published on Ghost website
2. Select TiredofTech posts published directly to Medium
3. Everything else on my personal domain

My new POSSE-ish structure

Going forward, I’m going to try:

1. Posting business content to my business site, then sharing a link on my personal site
2. Posting Tired of Tech content to my Medium page, then sharing a link on my personal site
3. Posting any other content, book review, or build in public logs to my personal domain
4. Auto-syncing all full posts and shared links from my personal domain to Bluesky
5. Auto-syncing the Bluesky feed to the Fediverse via Bridgy Fed

In this configuration, I’m thinking of emilygertenbach.com as the central distribution hub through which content goes in and out. And because Ulysses posts to Medium, I can set up my content workspace so that:

• Drafts in my emilygertenbach.com folder publish to that domain via Micro.blog
• Drafts in my egcreativecontent.com folder publish there via Ghost
• Drafts in my Tiredof.Tech folder publish there via Medium

All my writing is in one spot and it distributes to the correct location with a click.

In total, the tools I’m now using are:

• Ulysses for drafting
• Ghost for my business blog
• Micro.blog for my personal blog
• Medium for selected Tiredof.Tech content
• Carrd for for the actual Tiredof.Tech tool and a book review landing page
• Bluesky to funnel posts from websites into the Fediverse
• Bridgy Fed to do the last-mile connection to other Fed sites like Mastodon

And the actual actions I have to take for this to work are:

• Click publish in Ulysses
• Copy link from business site or Medium and put it in a short update post on my personal domain
• Manually copy and paste links to share on LinkedIn and Pinterest
• Add links to my Tiredof.Tech and book blog homepages as I see fit. (I can do these occasionally in batches if I want.)